Velit, former editor for The Toy Book and its sister publication, The Toy Insider, has launched her first children’s book.

From a battle for Castle Grayskull to K-pop-inspired creativity, this week’s titles bring familiar entertainment franchises ...

The Toy Book visits the legendary London toy store for an inside look at the trends, characters, and play patterns shaping ...

Look out, Los Angeles. The Toy Association is officially heading back to the city in 2027 for another round of toy previews.

Konami enters a strategic licensing agreement with Intimo to deliver Yu-Gi-Oh!-branded merchandise to its U.S. markets.

Available now at major retailers, the collection marks Just Play’s first launch as global master toy licensee for 'The Cat in ...

The sensory, collectible, and impulse-play brand is heading into its teen years with new product development, a refreshed ...

McFarlane Toys celebrates the 30th anniversary of ‘Tomb Raider’ with a Lara Croft action figure, with more collectibles ...

LA, In Play revisits last month’s Fall 2026 previews as the International Toy Board Foundation builds on a launch that drew more than 450 industry guests.

Faire data shows the category surging ahead of the holidays as retailers broaden Advent calendars beyond candy.

Claire’s is teaming up with Disney to launch an exclusive collection of beauty products, jewelry, and accessories inspired by ...

Mattel is expanding its Mattel Brick Shop Hot Wheels lineup with a Japanese racing icon straight out of Nissan’s garage.