FC Barcelona is giving the beautiful game an AI-powered upgrade. Last year, the iconic football club started working with ...

Carat is using "people-powered" AI to build agents that understand how to best reach specific audience personas.

Maple Leaf expanded its OOH efforts beyond Toronto to locations all across the country during the second phase. Major markets ...

Like many streamers, Kidoodle.TV started as a subscription-based service when it launched in 2012. Kidoodle pivoted to a ...

Reddit is surging with advertiser demand; not everyone is Substack material; and Trump released his AI Action Plan.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Ad agency hold cos have broadcasted their earnings. As AI and acquisitions transform their businesses, there are clear ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

During what was supposed to be a quarter marked by financial uncertainty, IPG did slightly better than expected.

For the first time, Netflix cracks Nielsen's top three channels by views on US TV sets. But YouTube is still No. 1.

Brands spend millions activating around Coachella. Then they spend the next three months trying to figure out if any of it ...