Forecasters expected tariffs would impact advertising growth before we knew how steep these tariffs would be. Now that we ...

What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with ...

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and ...

No, “ROMO” doesn’t have to do with the former Dallas Cowboys quarterback. Plus, X is dealing with the fallout of a massive ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not ...

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and ...