Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential ...

EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about ...

After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more ...

After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more ...

Articles written by Aulia Masna ...

Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall ...

Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...

Make no mistake: In the annals of brand miscalculations, Jaguar's recent rebranding effort is a particularly egregious case of self-sabotage. This isn’t just a marketing misstep—it’s a self-inflicted ...

For someone who joined Zenith Media in only May this year, Penelope Shell has already contributed AU$20.05 million ($13 million) to new business wins. The award-winning strategist with a passion for ...

Nana Cao is a business director whose expertise spans more than 17 years in the advertising and communications industry, navigating the complex transition from traditional to digital advertising.

After gaining a master's degree in international relations in South Korea, her mother's homeland, Margaret Key had intended to join the US foreign service after graduation. Two days before her planned ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...