This episode explores how cutting-edge technology is transforming customer engagement and brand experiences. Jayna Kothary, chief solutions officer at Interpublic, and Katy Varner, chief global chief ...

Other companies that have shared plans to scale back ERGs along with DEI initiatives include Ford and John Deere. The ...

Chinese-developed mobile apps are increasingly gaining global market share. Think TikTok, Shein, and Temu to name just a few.

The majority of brands plan to carry out an agency review in the next 12 months, with almost half set to appraise their ...

Newstalgia is also certainly top of the UK’s musical pops right now: Sabrina Carpenter’s hit formula, with the likes of ...

Sam Kelly, managing partner and global chief marketing officer at AKQA, has left his role. Kelly has spent close to 17 years ...

The cosmetics brand unveiled its Eyes. Lips. Face. Fandom campaign today starring Emily in Paris star Lucien Laviscount and ...

Research from Frontiers in Psychology shows that spending 10 minutes outside can “significantly alleviate stress and improve happiness,” according to a statement put out by Hefty. Available through a ...

Companies have found relative success in advertising campaigns that play on running jokes from consumers; for example, CeraVe Skincare’s 2024 Super Bowl advertisement that featured actor Michael Cera.

Monks, the creative and technology services arm of S4 Capital formerly known as MediaMonks, has confirmed a round of redundancies as the company grapples with a challenging financial landscape and ...

The US Justice Department (DOJ) will soon request that a federal judge order Google to sell its Chrome web browser, according ...

Steve King, the former global chief operating officer of Publicis Groupe and founding chief executive of Publicis Media, is ...