Dentsu’s latest Global Ad Spend Forecasts reveal a projected 6.8% growth in global advertising spend for 2024, reaching $772.4 billion.

At dentsu, we estimate that an overwhelming majority of ad spend will be algorithm-driven as soon as 2027. Brands looking to thrive in this algorithmic era must learn today to master media craft to ...

Dentsu Creative's annual global survey reveals a new era of empowerment worldwide, spurred by an unprecedented confidence in the power of creativity.