Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...

Android users can now download the Apple TV app from the Google Play app store and subscribe to MLS Season Pass using their ...

A new spot sees the Unilever brand experiment beyond purpose-driven marketing and will extend to social platforms like YouTube and Instagram.

Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker.

A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not ...

The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” includes activations across social, digital, podcasts and beyond.

A similar share of those surveyed see little to no benefit from the technology when it comes to cost reduction, customer ...

The retailer wants to draw more customers to its app, which accounts for more than 40% of gross merchandise sales but just 25% of visits.

In a bid for the women’s market, Nike and Skims are launching a new brand together, the companies announced on Tuesday. Aptly ...

Discussing the firm’s first revenue miss in eight years as a public company, CEO Jeff Green acknowledged a number of “people ...

The athletic brand’s campaign takes a gentle approach to sports, in contrast to Nike’s recent focus on the costs of winning.

ViralGains continues to empower brands with privacy-first, AI-driven consumer data solutions that deliver transparency, engagement and measurable impact. With tightening privacy regulations and ...