WPP Media found most customers enter the buying cycle heavily predisposed to a certain brand, limiting the effect of ...

The channels through which consumers are contacted by has a strong impact on trust, with 42% of consumers’ trust in brand ...

Each part of the business “is connected to the brand”, says Aussie winemaker Yellow Tail, which argues the category “needs ...

Marks & Spencer has appointed its first customer director, as the high street giant looks to position itself as the UK’s ...

Alcohol-free beer brand Lucky Saint has appointed its first CMO with the promotion of marketing and ecommerce director Kerttu ...

From exploring the potential of TikTok to prioritising employee advocacy, B2B marketers are increasingly treating social ...

Matt Reid joined the IT services firm earlier this year as it looks to elevate the role of marketing to kick-start its next ...

The grocer’s chief technology, data and marketing officer has been awarded the title of Marketer of the Year at the Marketing ...

AI could radically alter how brands are chosen by consumers, but P&G’s CFO is confident of the company’s ability to adapt to ...

As payments provider Yaspa looks to take its brand on an “organic evolution”, CMO Kate Marsden explains why working closely ...

Highly commended for the 2025 Talent Trailblazer Award is The Challenger Academy – formerly VCCP Stoke Academy – winner of ...

With AI now the norm, B2B marketers reveal how it’s reshaping agency spend, expectations and the future of client–agency ...