More than a fifth (22.8%) of marketing leaders expect to make cuts in the next three months, according to exclusive IPA ...

Visit Florida’s CMO Brett Laiken takes his cues from lifestyle brands rather than rivals when it comes to positioning the ...

There is of course a big social element. By coordinating quit attempts and getting people to give up at the same time, ...

The meditation and mental health app has grown its B2B offering rapidly, which has required a different way of measuring ...

Marketing has been identified as a key battleground for the consumer goods giant, as its new CEO asserts that it is “not ...

Over two-fifths of entrants to the Social Mobility Foundation’s 2025 Employer Index are either currently measuring their class pay gap or plan to next year.

Chinese electric vehicle and battery company BYD faced several barriers as it planned to launch in five key markets in EMEA. The brand was mostly unknown in Europe, with research finding prompted ...

Channel 4 has launched Partner Lab, a new in-house team designed to work more closely with brands and to streamline brand collaborations across TV, streaming and digital platforms.

Greggs fans had been begging the bakery chain to release a clothing range for years. Boasting shared values of accessibility, relatability and being value-driven, Primark emerged as the perfect ...