The report by consultancy firm Forrester Research outlines a number of key challenges for B2B events leaders in a difficult ...

With 40% of agentic AI projects expected to be cancelled by the end of 2027, what do B2B marketers need to consider?

The mattress company pivoted its strategy to become more personalised to fend off the threat of the DTC bed-in-a-box mattress ...

Charlotte Rogers is associate editor at Marketing Week. She is responsible for all long-form content, covering features and analysis.

Tesco Mobile, O2 and Headspace have all experimented with ad-funded programming to connect with “harder to reach” audiences.

B2C brands are more than twice as likely as B2B firms to have analysis in place to measure creative quality, new data reveals ...