From CMOs being cut from brands to save on wages to why marketers ignore targeting at their peril, it’s been a busy week. Here is my take.

Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in ...

In her first role within the charity sector, Sonia Sudhakar is on a mission to drive Macmillan’s impact, income and ...

Despite all measures on GfK’s Consumer Confidence Index increasing in February, the way people view the general economic ...

The FMCG giant claims it ads are being tested and optimised in days versus weeks – and at a tenth of the cost – thanks to AI.