The report by consultancy firm Forrester Research outlines a number of key challenges for B2B events leaders in a difficult ...

With 40% of agentic AI projects expected to be cancelled by the end of 2027, what do B2B marketers need to consider?

The mattress company pivoted its strategy to become more personalised to fend off the threat of the DTC bed-in-a-box mattress ...

Tesco Mobile, O2 and Headspace have all experimented with ad-funded programming to connect with “harder to reach” audiences.

B2C brands are more than twice as likely as B2B firms to have analysis in place to measure creative quality, new data reveals ...

Following a period where profit was the priority, Gousto is now focusing on “sustainable growth” by chasing “share of stomach ...

The uptick in interest is particularly prominent among women. Around one in three (30%) women say they are at least fairly ...

The agenda is now live for this year’s Festival in October, where delegates can also hear from global CMOs and effectiveness ...

In his second column on reframing the marketing function, Ogilvy UK’s Dan Bennett explains why leaving a legacy as a marketer ...

From CRUK’s top marketer urging CMOs to “stop moaning and crack on” to the need for better brand measurement in the boardroom ...

As ISBA releases new guidance on intermediary fee structures, marketers are being urged to ask more questions about the ...

Is the debate around short versus long so “polarised” marketers don’t feel like they can meet the “impossible standard” ...