Drake took his feud with Kendrick Lamar to a new level. In a court filing, the Canadian star and his attorneys alleged that Universal Music Group (UMG) and Spotify unfairly boosted the popularity of Lamar’s “Not Like Us.

Drake says UMG and Spotify schemed to boost Kendrick Lamar’s "Not Like Us" via bots, payola and other methods.

"In 2024, UMG did not rely on chance, or even ordinary business practices, to 'break through the noise' on Spotify, and likely other music platforms. It instead launched a campaign to manipulate and saturate the streaming services and airwaves with a song,