Global advertising revenue is expected to grow 6% this year, WPP Media said on Monday, lowering its earlier target of 7.7% ...

A new WPP Media forecast predicts creator ad revenue will overtake studios and media companies in ad revenue this year.

Publicis Groupe has won Mars’ sprawling media business from WPP, ADWEEK has learned. The French network will now handle the ...

WPP Media has officially confirmed Shivani Maharaj as its chief creator officer, while revealing that Toby Maclachlan is its ...

With Mark Read stepping down as WPP CEO this year, speculation is mounting about the internal candidates who might be ...

WPP Media Open Intelligence understands and predicts audience behaviour and marketing performance, and will be rolled out ...

Open Intelligence is designed to help advertisers make sense of their data and use it in more ways, with a longer-term goal ...

WPP Media has launched Open Intelligence, a “Large Marketing Model” capable of turning “trillions of data signals into ...

D with company statement. Paramount Global has confirmed that it has swapped out its media agencies, parting ways with WPP ...

Maclachan moves to WPP Media. Says the organic honey from office's rooftop beehives added a real sweetener to his pay packet.

UGC is seeing tremendous growth driven by generative AI. And commerce-related ad revenue could surpass TV for the first time ...

Shivani Maharaj has been appointed as the chief creator officer at WPP Media Australia & New Zealand, she confirmed in a post ...