Rihanna didn’t just step into the beauty world—she reshaped it. With Fenty, she turned her cultural influence into one of the ...

Of all the praise that has come Rihanna's way for Fenty Beauty, the most significant has been about how inclusive her collection is. Launching with a whopping 40 shades of foundation from the get ...

It truly is sweat-proof! Coming in 50 shades for every type of skin, this has become my new go-to everyday foundation. Here's how the Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation looks ...

After much begging, pleading, meme-ing, and well-intended bullying from her extensive (and at times, rabid) fan base, Fenty Beauty ... releasing a 40-shade foundation line that ushered in a ...

Fenty Beauty launched with a 40-shade foundation range that set a standard in the beauty industry. Its wide range of products has attracted a large customer base. The brand reportedly made over a ...

Beauty influencers have criticized Youthforia, saying the brand didn’t adequately test the darkest shade of its Date Night Skin Tint Serum Foundation ... by Nars or Fenty Beauty — whose ...

Makeup brand YouthForia is facing criticism from beauty influencers for releasing a foundation shade they believe is too dark and unwearable, a shade the company’s CEO said led her to travel to ...

Fenty, owned by Rihanna, is a favourite among beauty enthusiasts for its diverse shade range and variety of formulas and finishes, making it a top choice when searching for a new foundation.

Rihanna’s Fenty Beauty was the pioneer of inclusive foundation shades with the launch of the Pro Filt’r Soft Matte Longwear Foundation in 2017. As a Black woman, I often found it hard to find ...

It’s no exaggeration to say Fenty Beauty ... For me, the new foundation is so hydrating that I often forgo a morning moisturiser when wearing it. And the wide shade range and buildable dewy ...

Since 2017, Rihanna’s multi-billion dollar empire, Fenty Beauty, has been the poster child for shade inclusivity: from their viral 58-shade Pro Filt’r Foundation to their full-blown skincare line.