As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

One of these potential buyers is reportedly Bobby Kotick, the former boss of Activision Blizzard, according to the Wall Street Journal. TikTok has been scrutinized for years by U.S. lawmakers who ...

Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

It can be difficult keeping track of the various comings and goings in the games industry, which is why we compile ...

According to Variety, Black Ops 7 sees This Is Us star Milo Ventimiglia play David Mason (the character is recast with a new ...

Strategy CEO Michael Saylor on Thursday touted the benefits of Bitcoin for ordinary folks at the Bitcoin 2025 conference in Las Vegas. He called Bitcoin "perfected capital," urging his listeners to ...

But there is a growing feeling that the franchise’s microtransaction strategy has become even more aggressive following Microsoft’s $69 billion acquisition of Activision Blizzard. And it’s ...

The US Federal Trade Commission has dropped its antitrust case against Microsoft’s $69 billion acquisition of Activision Blizzard. On May 22nd, the FTC issued an order to dismiss its case, stating ...

Davenport, Abhijit Guha and Dhruv Grewal Of all a company’s functions, marketing has perhaps the most to gain from artificial intelligence. Marketing’s core activities are understanding ...

After over two years of legal wrangling, the Federal Trade Commission (FTC) has officially withdrawn its attempt to block Microsoft’s landmark acquisition of Activision Blizzard. The move follows the ...