Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Hidden treasures of Japanese drugstores, these beauty brands combine scientific innovation with refined aesthetics. True ...

Local entrepreneurs are edging into the global beauty market with the help of smart comms, no-BS ingredients – and stunts ...

Hailey Bieber’s coveted beauty brand, Rhode, appeared to make a surprise pop-up at Gauteng’s Mall of Africa in March – but ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft ...

This blurred, "hazy" aesthetic is trending for spring 2025 ( just ask pro makeup artists !), and Abrams has become the poster ...

The actress stars in the brand's latest campaign, which celebrates individuality and self-expression, according to the brand.

We were looking for poetry that had struck its readers, for whatever reasons, as unforgettable, enduring, and influential: ...

Theyre redefining convenience and beauty with lip and cheek tints that do two things: keep moisture and provide long-lasting ...