A celebrity makeup artist shares expert tips on how to DIY perfect eye makeup, from prepping skin to color correction and ...

Southern Charm’s Madison LeCroy shares the eyeshadow palette she swore by as a makeup artist, the $9 NARS blush dupe she’s ...

With the diverse market of cosmetic industry Indian brands are making their place at a fast pace and FAE BEAUTY is one such ...

Ehlie Luna, Keita Moore, Jessica Smalls, and Raisa Flowers share the spring beauty trends set to shake up the season.

Blush is one of those staple makeup items many people don’t think twice about. If you want to expand your options, a blush ...

Spring 2025 is all about playful elegance, with a resurgence of romantic aesthetics and bold pops of colour. The runways and social media are ablaze with flushed cheeks, pastel washes, and a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Aquarius, as expected, is somewhere in the future. The look is avant-garde: metallic lids, holographic highlighter, lips in ...

There are some skin conditions we're very familiar with: spots during adolescence, allergic rashes, sunburn. But others are ...

Kylie Kelce, wife of NFL star Jason Kelce, has candidly addressed unsolicited advice regarding her appearance, particularly concerning her eyebrows. On a recent episode of her podc ...

Nordstrom’s weekend sale has Kate Spade, Tory Burch, Michael Kors, Dr. Scholl’s, Benefit, and Peter Thomas Roth up to 71 ...

A woman shared a candid post to Reddit's r/weddingshaming forum after her friend accused her of trying to "outshine" her at ...