And if you were subscribed to Carli Bybel any time in the 2010s, you’ll find today’s deals particularly thrilling: They’re ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable ...

PureWow is turning 15 years old, so what better way to celebrate than compiling beauty products I’ve loved for over a decade.

Shades State Park in Waveland is 3,000 acres of nature’s finest craftsmanship – a place where sandstone canyons, babbling brooks, and towering hardwoods create an outdoor paradise that makes you ...

Indiana hides a verdant paradise just west of Indianapolis that feels like stepping into another world. Shades State Park in Waveland isn’t just another patch of trees – it’s 3,000 acres of nature’s ...

From versatile eyeshadow palettes to effortless cream shadow sticks, these must-have picks from Moira Cosmetics, Jason Wu ...

Red light therapy, watercolor blush, and biotech ingredients are just a few of the innovations to be on the lookout for this ...

FW25 marks the final leg of fashion month, a city receiving twice as much attention online than New York’s and London’s ...

One of the most important values of Sephora is a culture of inclusion that they strive to create with their makeup products.

Sarah Tanno is Gaga’s personal makeup artist and the artistic director for Haus Labs. Tanno has been a makeup artist for ...

Gomez’s makeup line offers must-have cosmetics that will leave you looking flawless. Here's how to shop each product online.

If you want to understand the jungle, you can't be content just to sail back and forth near the shore. You've got to get into it, no matter how strange and frightening it might seem.” – Carl ...