At the core of this new framework is Vereigen Media's belief that first-party data must be the foundation of modern B2B demand generation. So, they completely rely on consented, directly sourced data ...

Ecer.com leverages AI-driven collaboration to transform cross-border B2B trade, enabling smarter matching, real-time ...

Precision Skills Assessments give revenue teams an objective picture of how sellers perform in key moments that affect buying decisions. Competency-Based Skills Training then turns those insights into ...

AI democratization is reshaping SaaS. B2B leaders must move beyond rigid contracts to flexible, customizable, AI-native ...

Organizations have a wealth of unstructured data that most AI models can’t yet read. Preparing and contextualizing this data is essential for moving from AI experiments to measurable results.

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial ...

Marketing Content - Some 47% of B2B marketers plan to increase their use of original research and data-driven thought ...

Prosus has provided an update on its ongoing open-ended share repurchase programme covering ordinary shares in Prosus and its parent Naspers, targeting free-float shareholders across the group.

B2B marketing is entering a new era where differentiation comes from how quickly systems learn, and how well signals are ...

AiOpti Media, LLC (AiOpti), a data, media, and measurement platform, has been named by MarTech Outlook as the 2025 Top AI-Powered Marketing Attribution Platform, recognizing its innovation, ...

As the digitalization of cross-border trade continues to deepen, the role of artificial intelligence is undergoing a fundamental shift—it is no longer merely a tool for improving efficiency, but is ...