Scientists have quantified what draws mosquitoes to people—which could help make better, life-saving bug traps.

Clinical trials for a new drug can take years to complete, and cost up to hundreds of millions of dollars. New draft guidance from the U.S. Food and Drug Administration aims to make that process ...

In this video interview, David Morton, PhD, director of biostatistics at Certara, explores the practical challenges of implementing Bayesian designs, including the need for simulation, ...

The FDA’s new draft guidance on Bayesian methods in clinical trials has been hailed by some as a breakthrough that could speed drug development. But statisticians and researchers are divided on ...

Marty Makary was appointed commissioner of the Food and Drug Administration (FDA) in 2025. The prominent surgeon, medical researcher, bestselling author, and critic of the medical ...

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

In recent years, something unexpected has been happening in artificial intelligence. Modern AI appears to be breaking a rule that statisticians have preached for nearly a century: Keep models in a ...

Invasive species are among the leading threats to forests across North America. Among them, the spongy moth and Douglas-fir tussock moth are responsible for extensive damage to forests from coast to ...

Bayesian methods for inference and prediction have become widespread in the social sciences (and beyond). Over the last decades, applied Bayesian modeling has evolved from a niche methodology with ...