PureWow is turning 15 years old, so what better way to celebrate than compiling beauty products I’ve loved for over a decade.

Red light therapy, watercolor blush, and biotech ingredients are just a few of the innovations to be on the lookout for this ...

Isamaya's new Core Collection features high-performance, multi-purpose makeup products that make a statement. Here's an ...

The limited-edition line, created in partnership with Comete Collective member Cécile Paravina, draws on Gabrielle Chanel’s ...

Pound Cake, the Philadelphia-based inclusive makeup brand, was recently selected as one of six fast-growing businesses to win a $250,000 investment from ...

We’re living in a “greenwashed” world, and things are often not what they seem to be. Since about 2017 (when the clean beauty ...

Benny Blanco hilariously attempted to do fiancee Selena Gomez's makeup in a sweet new Instagram video, just months after ...

Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our ...

Ulta 21 Days of Beauty is here with 50% off top picks like Alix Earle's fave Benefit brow gel, Shanina Shaik's Olaplex hair mask, Tyler Cameron's eye serum. Plus, deals from Tarte, NARS ...

With such an enormous range of beauty and skincare products (celeb-backed or otherwise) released each month, how can you ...

Vegan: this word can elicit many emotions, but how about if it was in reference to make-up and not food? Do these feelings change ... Gen Z consumers look to purchase products that are in line with ...

Meanwhile, she desires to take the brand to great heights by launching its own make-up line and expanding its territory across the country.