Minimal effort, maximum fashion — that’s lazy fashion for you — one of the viral fashion trends this year. Lazy fashion or lazy girl’s fashion is the perfect choice for days when it is too hot to get ...

At nearly $30, these jeans are at the lowest end of the denim price spectrum, but 17-year-old Romy Bergetz says they hold up ...

The fitness and style queen Shilpa Shetty effortlessly blends trendsetting fashion with confidence, proving that all it takes ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

And it seems like the younger camp found a new comrade in the style battle: Kylie Jenner. Hers, of course, was a trendy take.

I love a cute new pair of jeans! Distressed denim jeans are such a cool style to experiment with whether you want to dress it ...

As the WNBA offseason continues, Clark has had more opportunities to support McCaffery and the Bulldogs. This isn't the first ...

Stepping out at Chateau Voltaire for a fashion-fuelled dinner also attended by the likes of Princess Olympia of Greece, ...

The actress wore a cropped jacket ... hair in a slicked style. Anna Kendrick attended the Another Simple Favor premiere at ...

Trends come and go, but the best denim will be an everyday foundation, treasured for many seasons to come. Our advice to making your denim feel fresh? Think twice before investing in a “trend” unless ...

We're looking back at the 90s decade and all the iconic fashion moments from our favourite celebs including Kate Moss, ...

As the 11 Juillet soirée stretched on at The Mark’s Caviar Kaspia, Holmes congratulated the founders, Texas-based twin ...