Story-driven communication, marketers say, allows brands to articulate purpose, values, and product relevance more clearly, ...

Brand and performance marketing objectives are often treated as competing priorities. Brand builds long-term awareness, ...

After witnessing the strong success with ‘Dhamaal with Pati Patni Aur Panga,’ the brand has now stepped into ‘Laughter Chefs ...

Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.

Adjusted SG&A was $65.2 million, down $5.4 million, but deleveraged by 290 basis points as a percent of sales due to topline ...

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and ...

Strategic branding goes beyond aesthetics; it encompasses thoughtful planning, consistent execution, and a deep understanding ...

Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group ...

Abstract: Benefitting from the easy availability of image-level labels, weakly supervised semantic segmentation (WSSS) methods based on class activation maps (CAMs) have made significant progress in ...

Images shape how people recognize, remember, and trust brands long before a single sentence is read. A logo glimpsed on a ...

Abstract: As the global shift toward photonics intensifies, nations invest heavily in this interdisciplinary field to bolster their economies and technological leadership. In Ghana, a major limitation ...

Cross-promotion is more than a marketing trend. It’s a strategic way to expand reach, strengthen credibility and create authentic connections with new audiences. The most successful partnerships ...