A recent study by Heepsy ranked the celebrity brands generating the most buzz in 2025 by analyzing Instagram followers, ...

Kate Middleton, aka the Princess of Wales, makes any fashion item sell out at record ... Missoma has to be one of the most-loved brands that celebrities (as well as everyone else) can’t stop ...

In 2025, the easiest way to sell your product is to throw a celebrity's face on it, and this is hardly a new strategy, but it ...

As cliche as it sounds, spring is right around the corner (we see you, 7 P.M. sunsets!), and this makes for the perfect time ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Here’s a bold claim I feel confident in: St. Agni is one of your soon-to-be ...

Spotify and Netflix were 2024's top brands in influencer marketing on social media, while Fenty Hair and Cécred were ...

Indian celebrity-backed fashion brands struggle due to lack of clear brand identity, inconsistent quality, and market saturation. Despite their star power, these brands often fail to achieve long ...