Remember celebrity perfumes? There was Britney Spears’s sapphire-blue flacon Curious. Then, there was J.Lo’s Glow, the only perfume we’ve come across diva enough to come with its own diamante chain.

Give Back Beauty, officially the licensee for Britney Spears' Britney Brands as of Jan. 1, is looking to supercharge momentum for the longstanding fragrance range. This comes after the Italian ...