CES 2026: Dell XPS Returns With Major Redesign

After killing off the beloved XPS brand just one year ago, Dell announced at CES 2026 in Las Vegas that XPS is officially ...

Dell’s XPS revival is a welcome reprieve from the “AI PC” fad

It was obvious we needed to change,” Jeff Clarke, vice chairman and COO at Dell Technologies, said at a press event in New ...
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Dell Positions India as Key Growth Engine, Revives Iconic XPS Brand for AI-PC Push

Dell revives the XPS brand at CES 2026; focuses on India's AI-PC market with Intel Core Ultra 3 and 14.6% market share.
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Dell’s Strategic Reset and Intentional Return to the XPS Brand

Dell is refocusing its PC portfolio by restoring XPS as a premium anchor, sharpening Alienware’s role, and reinforcing UltraSharp’s professional credibility to make premium easier to understand and ...