Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each design element.

When the newly formed ISU Brew Lab needed branding to market, label and sell their product, they looked no further than ISU’s ...

One of the funniest interpretations of readymade color in the 1960s were Andy Warhol's Do-It-Yourself paintings, based on the popular paint-by-number kits that I certainly remember as a child. As you ...

There is only a minute catch – you need to design a logo. You can use a professional designer, which means parting with cash, or you may be the cheapskate and do it yourself. Or so it would seem.

While I've stressed the importance of timelessness, knowing where logo design is heading is crucial. Here are some trends to keep an eye on: Lesson: Even established brands need to evolve, but the key ...