I’m so happy I did! This color is beautiful… My lips were soft after I took the gloss off. Very moisturizing and long lasting!” Another fan sums up the moisturizing lip plumper perfectly ...

The award-winning actress joins forces once again with the cosmetics giant on a ... people ask me what I have on my lips," she says of her nude-pink gloss combo. "I don't think I've ever worn ...

Beauty brand e.l.f. Cosmetics has been hit with a class action lawsuit claiming it packages certain products—namely its lip ...

Related story Jones Road’s Miracle Balm Minis Are Perfect for Moms Like Me Who Want Fuss-Free Makeup – & They Just ... The color isn’t crazy, and it makes my lips feel soft.

Starting at $6 at Target and elfcosmetics.com In the ultimate crossover of Gen-Z-loved brands, E.l.f. Cosmetics ... take on ...

The latest to land on my desk is Lanolips' 'Hyaluronic Lip Oil', £10.99, which joins ELF's 'Glow Reviver Lip ... beauty expert and acting editor of Cosmetics Business, Amanda May.