The latest to land on my desk is Lanolips' 'Hyaluronic Lip Oil', £10.99, which joins ELF's 'Glow Reviver Lip ... beauty expert and acting editor of Cosmetics Business, Amanda May.

I’m so happy I did! This color is beautiful… My lips were soft after I took the gloss off. Very moisturizing and long lasting!” Another fan sums up the moisturizing lip plumper perfectly ...

A decade ago shopping for makeup was an in and out job. Now it’s as overwhelming as the US cabinet. So many mandates all at once.

This 'Cream Glide Lip Liner' by ELF is cheap as chips and the shade is universal. It's highly pigmented with a semi-matte finish, too. Many makeup artists ... softer tone, a gloss-like texture ...

Gabrielle Union has a Fenty Beauty lip gloss in “every purse” and “every drawer.” She uses the Gloss Bomb Universal Lip ...

I received this lip gloss in a gift bag from my esthetician friend Sydney and was pleasantly surprised by the shade range. It ...

The Tower 28 LipSoftie Lip Treatments are loved by PEOPLE editors and reviewers. The lip treatment’s hydrating formula also ...

Gabrielle Union swears by this lipgloss and it's 25% off right now. Stock up on the ultra-flattering formula before it's gone ...

Something that always brings me joy is peering into people’s skin care and makeup bags. Recently, I became a little curious about what lip balms my colleagues were loving these days. After ...

Reveal a custom, just-for-you shade with this lip tint that transforms based on your pH for a perfectly unique pop of color. Shoppers Say: "Best lip tint ever!!! I purchased black cherry and it is ...