Dubbed a 'trade secret' that makeup artists have been relying on for years, M.A.C 's iconic Mixing Medium is the unexpected ...

Everything you need to know about tubing mascara. A mascara that doesn’t smudge, lengthens your lashes and can be removed at ...

It is the latest beauty brand to bring a Gen X icon into its advertising, with the 68-year-old highlighting the lengthening ...

If you buy something through my links, I may earn a commission. Mascara is something that I wear almost everyday! Even ...

If there’s one make-up product that we just can’t live without, it’s the best mascara. Sure, lash serums and eyelash curlers are great for subtle enhancement, but nothing gives quite the ...

If there's one beauty gadget that we at the OK! beauty team get quizzed about more than any other, it's definitely LED masks. Once a high-tech treatment you'd only find in a professional salon ...

With flushed glows and Old Hollywood updos, the stars dazzled on the red carpet. Lauren Valenti is Beauty Director of InStyle. She began her career as a contributor at ELLE.com before becoming ...

The fake make-up videos are among thousands of paid ads that have been published globally to Meta's platforms that feature graphic sexual imagery, AI-generated models, spurious medical claims ...

With more and more brands like YSL Beauty and Dior leaning into colorful mascara, more striking, vivid tones will be on the rise. “We're seeing a lot of great color palette inspo from celebs ...

I am a mascara girlie through and through. Tbh, my makeup just looks weird without a slick of mascara and, as someone who is naturally blessed in the lash department (soz), it's crucial for me to ...

Want 15% off at Adore Beauty? Sign up to the latest news at ELLE ... so are an easy product to top up as needed. This mascara is a great everyday mascara for lovers of a lengthened and defined lash ...