A Glossy Revolution Hits the Beauty SceneBlack Secret, the bold and innovative beauty brand, is thrilled to announce the launch of its latest must-have product: the Timeless Shine 6 Flavor Lip ...

The Babe Original Babe Glow Lip Sleeping Mask has a famous fan: Bethenny Frankel. The beauty product works to moisturize ...

Gabrielle Union has a Fenty Beauty lip gloss in “every purse” and “every drawer.” She uses the Gloss Bomb Universal Lip ...

Makeup artist Patrick Foley and Sisley Paris have partnered again, this time to create a lipstick shade inspired by the pro's ...

While Merit’s new Signature Lip Liner just dropped on Tuesday — along with a Lip Duo featuring the brand’s Shade Slick Tinted ...

You might have noticed that PureWow editors are big fans of Merit’s simplistic makeup and skincare products that do their job without leaving you with an overdone look. (And wer ...

THERE’S a reason MAC Cosmetics is one of the biggest names in the beauty industry. Now, shoppers are going wild for their ...

It’s no secret that Taylor Swift, patron saint of red lipstick, swears by Pat McGrath’s popular Elson shade — and now, fans ...

Jeans Month is still going strong on the Strategist. We’re digging deep and hunting down what jeans teens are wearing and the ...

MOTHER pucka – today is National Lips Day. Whether you’re rocking a bold pout or keeping it subtle, it’s a perfect reminder ...

Give Me Cosmetics Glazed Lip Oil has been raved about by beauty fans on TikTok so writer Jada Jones gave it a try ...

I received this lip gloss in a gift bag from my esthetician friend Sydney and was pleasantly surprised by the shade range. It ...