Ehlie Luna, Keita Moore, Jessica Smalls, and Raisa Flowers share the spring beauty trends set to shake up the season.

Barber, who served as the key makeup artist backstage at Luar's most recent NYFW show, described the edgy, heavy-handed look ...

Spring Summer beauty trends for 2025 keep coming in, and well, it is that time of the year, after all. Since everyone’s got ...

Pump up your brow look with the new Superfluff Brow Mousse from Maybelline New York. Flexible and flake-resistant, the fluffy ...

Paris Fashion Week provided us with a final dose of beauty inspiration and the runways were packed with looks that felt both ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

“On the lips, it’s all about juicy, bitten tones—sheer berry hues, and warm terracottas that enhance the natural lip tone ...

We asked two celebrity and runway makeup artists what will be the biggest spring makeup trends in 2025—and their answers were ...

Below, the five biggest beauty trends from Paris Fashion Week to try at home.

Between the melting snow and our clocks’ jumping forward, that spring feeling is starting to peek through. And after a ...

Eye makeup and look are not complete without a decent kajal. It makes your eyes stand out, completes your look, and provides ...