We’re living in a “greenwashed” world, and things are often not what they seem to be. Since about 2017 (when the clean beauty ...

Pump up your brow look with the new Superfluff Brow Mousse from Maybelline New York. Flexible and flake-resistant, the fluffy ...

Experts weigh in on Pat McGrath Lab's diminished valuation and shot at restoring its former status within the beauty industry ...

Tilt is a new makeup brand with products designed to make beauty accessible to everyone. It’s the first beauty brand and ...

For the past 20‭ ‬years‭, ‬life has been hectic for McGrath juggling three main responsibilities‭ ‬—‭ ‬her eponymous brand ...

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

Makeup company L’Oréal S.A. has issued a recall on its popular acne cream Effaclar Duo due to concern that benzene, a known carcinogen, is in the product. Last year, independent Connecticut testing ...

TikTok star Mikayla Nogueira is launching a beauty brand, backed by Imaginary Ventures.

As Tiktok influencer Mikayla Nogueira teases the launch of a new brand - with many believing it'll be a beauty brand - we ...

Isamaya Ffrench has lived multiple lives. At only thirty-five, the makeup artist’s vibrant past saw her training as a ...

Applying selective dewy highlights is one daily habit that can help your face look younger. However, there are no magic ...