Reddit has rolled out a new automated ad product, Max campaigns, now in beta, aimed at helping advertisers drive stronger ...

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, ...

The Atlantic has formed a partnership with CivicScience, a consumer analytics and advertising platform, in a move to integrate real-time survey data and consumer insights into the publication's ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

For decades, audience personas have been a cornerstone of marketing, shaped by teams of strategists, creatives, and researchers using a mix of observation, intuition, and available data to bring ...

Facebook is rolling out an enhanced web version of its Professional Dashboard, adding fresh creator insights, streamlined navigation, and improved parity with its mobile tools. Details: Why we care.

Threads is growing fast, but creators still need better tools to thrive — so Meta is rolling out improved analytics by enhancing Insights to help them understand what’s working and why. "We want ...

Unity has launched Audience Hub, combining privacy-first insights from its ad ecosystem with third-party data for brand marketers. The game engine company said Unity Audience Hub optimises audience ...

Contentstack recently announced the addition of real-time audience insights, intelligent content recommendations, and omnichannel journey orchestration to Contentstack EDGE. As a fully-integrated ...

The place we start with any brand, marketing or communications work for a client, is thinking about their audience. Who are they? What do they care about? What will they find genuinely useful that ...

The Brief keeps Texas voters and political observers up to speed on the most essential coverage of their elected officials, the policies that shape their daily lives and the future of our great state.

In today’s digital-first landscape, social media plays a critical role in shaping audience engagement, brand perception and customer relationships. For communications and marketing professionals, ...