Darshan Patel’s Fogg rejected the 'woman magnet' gimmick and helped reposition deodorants as a daily essential. 'I wanted a ...

With Fleur Majesty Rose Royale Mona Kattan has created a fragrance that celebrates feminine strength through floral elegance.

YSL Beauty introduces Libre L’Eau Nue, a groundbreaking alcohol-free evolution of the iconic Libre fragrance, designed to ...

We tracked down 30 fragrances that stars like Drew, Taylor and Ryan Gosling said they like and actually wear—and you can too.

Bath & Body Works and Disney recently teamed-up to release a line of fragrances inspired by six different Disney Princesses. Shop our favorite scents now.

Discover how Chriselle Lim uses fragrance to boost confidence and the makeup and skin care products she swears by.

We've rounded up some of the best female-founded and led brands spanning from grooming, to home goods, food, and more — shop ...

Celebrate and honor Women’s History Month this year by supporting women-owned and -founded businesses that Oprah has ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Want to smell "amazing" without anyone knowing your secret? Uncover the magic of musk perfumes. Find your perfect match, from powdery white to spicy red.

With a rich history rooted in royalty, Creed’s fragrances exude an air of sophistication, particularly with Aventus, a ...

Who doesn’t want to share a little of the magic that surrounds our favorite celebrities? Well, you’re in luck because now you ...