Because of new U.S. tariffs on China, you could be seeing an increase in prices at your local beauty supply store.

Upon achieving billionaire status, Selena Gomez said, "I personally think it's distasteful to talk about money, but I really ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Red light therapy, watercolor blush, and biotech ingredients are just a few of the innovations to be on the lookout for this ...

Rihanna launches new FENTY x PUMA collection in her native Barbados featuring colorful sneakers inspired by soccer cleats alongside innovative accessories.

Estée Lauder Companies (ELC) is tapping India for the next big beauty innovation through a new programme to support ...

The style mogul mashed up a see-through top and skirt with a baseball jersey and her newly released lime green sneakers for ...

However, like most trends (I see you, low-rise jeans and skinny brows), everything comes back around, which is also true for powder makeup.

In 2025, the easiest way to sell your product is to throw a celebrity's face on it, and this is hardly a new strategy, but it ...

We've teamed up with Fenty Beauty to offer one lucky reader the chance to WIN £500-worth of Fenty Beauty products. Fenty Beauty by Rihanna was created with promise of inclusion for all, with an ...

Google announced the launch of a new AI image feature for its Shopping tab, designed to help users find clothing items they ...

Google’s Vision Match, AR Beauty, and Virtual Try-On tools offer fresh ways to find clothes and makeup that actually suit you ...