Because of new U.S. tariffs on China, you could be seeing an increase in prices at your local beauty supply store.

And if you were subscribed to Carli Bybel any time in the 2010s, you’ll find today’s deals particularly thrilling: They’re ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Red light therapy, watercolor blush, and biotech ingredients are just a few of the innovations to be on the lookout for this ...

Several major retailers are slashing prices up to 75% off right now. Shop deals at Madewell, Coach, Ulta and more — details!

“On the lips, it’s all about juicy, bitten tones—sheer berry hues, and warm terracottas that enhance the natural lip tone ...

Rihanna launches new FENTY x PUMA collection in her native Barbados featuring colorful sneakers inspired by soccer cleats alongside innovative accessories.

Estée Lauder Companies (ELC) is tapping India for the next big beauty innovation through a new programme to support ...

The style mogul mashed up a see-through top and skirt with a baseball jersey and her newly released lime green sneakers for ...

However, like most trends (I see you, low-rise jeans and skinny brows), everything comes back around, which is also true for powder makeup.

In 2025, the easiest way to sell your product is to throw a celebrity's face on it, and this is hardly a new strategy, but it ...

We've teamed up with Fenty Beauty to offer one lucky reader the chance to WIN £500-worth of Fenty Beauty products. Fenty Beauty by Rihanna was created with promise of inclusion for all, with an ...