Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable ...

PureWow is turning 15 years old, so what better way to celebrate than compiling beauty products I’ve loved for over a decade.

Speaking with Into The Gloss, Holmes shared her go-to beauty trick that never fails to give her a vibrant complexion and ...

To celebrate the launch of her new Fenty X PUMA sneaker drop, Rihanna partied in Barbados in a spicy sheer dress that exposed ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable practices, and a focus on inclusivity. Black-owned beauty brands are at the ...

Sephora is stepping up its fragrance game with some seriously covetable scents: With so many beauty lovers, 2025 is shaping ...

The 26-year-old Florida-born rapper and songwriter was nominated for three Grammy Awards this year for Best New Artist, Best ...

However, like most trends (I see you, low-rise jeans and skinny brows), everything comes back around, which is also true for powder makeup.

"Achieving Meghan's iconic brow style is all about understanding your natural shape," she explains. "Start by brushing your ...

The most popular women-owned beauty brands have been revealed, with Kylie Jenner's cosmetic brand and a former UK high street favourite making the cut, but which brand came out on top?

We've teamed up with Fenty Beauty to offer one lucky reader the chance to WIN £500-worth of Fenty Beauty products. Fenty Beauty by Rihanna was created with promise of inclusion for all, with an ...

More than 1m votes were cast (pretty epic, NGL) and now we have our winners. Presenting yourabsolute faves from the world of ...