This multitasking MVP goes for $40, but with the Fenty Beauty Fam Sale, you can snag for a fraction of the price!

After facing criticism for its lack of inclusivity, Rhode Beauty partnered with Black creators and chemists to expand its ...

Here, we've selected the best of this season's cherry blossom beauty buys (both fruity and floral) to bring a little ...

The spring equinox is officially here, and the Bajan pop star is showing us how to achieve this season's lived-in hair look.

Ehlie Luna, Keita Moore, Jessica Smalls, and Raisa Flowers share the spring beauty trends set to shake up the season.

Sephora is having a pretty major sale right now, and fan-favorite makeup products from brands such as Selena Gomez’s Rare ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Victoria Monét explores her connection to beauty and music in Hulu's 'Faces of Music' docuseries. Here, InStyle chats with ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable ...

PureWow is turning 15 years old, so what better way to celebrate than compiling beauty products I’ve loved for over a decade.

Several major retailers are slashing prices up to 75% off right now. Shop deals at Madewell, Coach, Ulta and more — details!

Rihanna launches new FENTY x PUMA collection in her native Barbados featuring colorful sneakers inspired by soccer cleats ...