PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Ulta Beauty has cut its full-year guidance for 2025, citing consumer uncertainty, escalating competition, and internal ...

And if you were subscribed to Carli Bybel any time in the 2010s, you’ll find today’s deals particularly thrilling: They’re ...

PureWow is turning 15 years old, so what better way to celebrate than compiling beauty products I’ve loved for over a decade.

An unexplained shutdown, a relaunch, and now a court filing from founder Sharon Chuter. What happened at this beloved beauty ...

Several major retailers are slashing prices up to 75% off right now. Shop deals at Madewell, Coach, Ulta and more — details!

For that, she used Fenty Beauty Pro Filt’r Soft Matte Longwear Liquid Foundation to mimic the matte finish that was so popular in the ‘90s. She mixed two different shades to get a second-skin finish ...

The best $25 and under editor-approved beauty products include K-beauty serums and nail concealers. Shop the skin care, body ...

Ulta's 21 Days of Beauty sale is back! Shop 50% off makeup, skin care and hair care each day from popular brands like Olaplex ...

We've teamed up with Fenty Beauty to offer one lucky reader the chance to WIN £500-worth of Fenty Beauty products. Fenty Beauty by Rihanna was created with promise of inclusion for all, with an ...

Beauty Steals will offer 50 percent off different items every day for the month—find some of our favorite picks inside.