PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

"The Real Housewives of New York City" alum recently took to TikTok to praise this 'game-changing' contour duo stick — ...

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Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable ...

Several major retailers are slashing prices up to 75% off right now. Shop deals at Madewell, Coach, Ulta and more — details!

However, like most trends (I see you, low-rise jeans and skinny brows), everything comes back around, which is also true for powder makeup.

"Achieving Meghan's iconic brow style is all about understanding your natural shape," she explains. "Start by brushing your ...

We've teamed up with Fenty Beauty to offer one lucky reader the chance to WIN £500-worth of Fenty Beauty products. Fenty Beauty by Rihanna was created with promise of inclusion for all, with an ...

The sun is starting to shine and it's finally starting to feel like spring. Fashion week has been in full swing and whilst ...

More than 1m votes were cast (pretty epic, NGL) and now we have our winners. Presenting your absolute faves from the world of ...

"Rihanna I Am Beautiful and You Are Too | Fenty Beauty Products By Rihanna Fenty Hair has moved in, and they want to welcome y'all to Main Street - where every home is a house of style. It’s the ...