The Tower 28 LipSoftie Lip Treatments are loved by PEOPLE editors and reviewers. The lip treatment’s hydrating formula also ...

There's only one day to get 50% off Kylie Jenner's lip kits, Anastasia Beverly Hills eyebrow pencils, Clinique moisturizer, ...

Billie Eilish's go-to lip liner stain. Billie Eilish is undeniably one of the biggest pop stars of the moment, especially ...

Since then, the Laneige Lip Mask has skyrocketed to viral, cult status on TikTok with influencers, beauty lovers and ...

I received this lip gloss in a gift bag from my esthetician friend Sydney and was pleasantly surprised by the shade range. It ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The popular budget supermarket has brought back some of its most sought-after beauty buys just in time for Mother's Day - but ...

ICYMI: Ulta's 21 Days of Beauty sale — one of the year’s most highly anticipated shopping events — is back and better than ...

Several major retailers are slashing prices up to 75% off right now. Shop deals at Madewell, Coach, Ulta and more — details!

Our editors tested the best beauty subscription boxes—here are our favorites. Beauty is in the eye of the beholder. But ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable practices, and a focus on inclusivity. Black-owned beauty brands are at the ...