PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

"The Real Housewives of New York City" alum recently took to TikTok to praise this 'game-changing' contour duo stick — ...

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Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable ...

For that, she used Fenty Beauty Pro Filt’r Soft Matte Longwear Liquid Foundation to mimic the matte finish that was so popular in the ‘90s. She mixed two different shades to get a second-skin finish ...

I’m getting married in April and I’m looking for a long-lasting lipstick to wear on my wedding day. I have one now but it ...

However, like most trends (I see you, low-rise jeans and skinny brows), everything comes back around, which is also true for powder makeup.

InStyle editors are transitioning their spring skin care routines with these 12 lightweight serums, moisturizers, SPF ...

Ulta's 21 Days of Beauty sale is back! Shop 50% off makeup, skin care and hair care each day from popular brands like Olaplex ...

We've teamed up with Fenty Beauty to offer one lucky reader the chance to WIN £500-worth of Fenty Beauty products. Fenty Beauty by Rihanna was created with promise of inclusion for all, with an ...

The beauty world isn't escaping the colour with everyone wearing it as their new lip colour. Try Maybelline Color Sensational ...

Makeup lovers are all too familiar with the lunchtime reapply – digging through your bag, searching for that lipstick, and ...