Sephora is having a pretty major sale right now, and fan-favorite makeup products from brands such as Selena Gomez's Rare ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable ...

We've teamed up with Fenty Beauty to offer one lucky reader the chance to WIN £500-worth of Fenty Beauty products. Fenty Beauty by Rihanna was created with promise of inclusion for all, with an ...

Makeup lovers are all too familiar with the lunchtime reapply – digging through your bag, searching for that lipstick, and ...

And Ruby S. Coyiuto knows it. She has a Flawless beauty salon in every mall and a string of franchises longer than her two arms put together. I wouldn’t have known about Ruby’s flourishing business ...

They make applying this product much less messy. This product’s pH level is matched to the vagina. This is good — you should avoid vaginal lubricants with high pH levels since this may lead to ...

Pick up one of the new Gloss Bomb High-Shine Gloss Sticks, £23, from Rihanna’s Fenty Beauty; with a nourishing formula rich in squalane, vitamin E and shea butter, they keep lips moisturised ...

If you're suffering from whiplash trying to keep up with the latest celebrity beauty launches, you're not alone. There's Scarlett Johansson's culty skincare brand, Tracee Ellis Ross's curly and ...

Doing your eyebrows is a constant learning process too, and no one is immune to the struggles of doing them—not even a beauty queen like Catriona Gray. At the recent launch of the Strokes Cosmetics ...

Rihanna's Fenty Hair, launched in June ... among the fast-growing brands working with creators, the K-beauty brand Tirtir topped the charts. Tirtir's EMV grew 1,044% year-over-year in 2024 ...