PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable practices, and a focus on inclusivity. Black-owned beauty brands are at the ...

Sephora is stepping up its fragrance game with some seriously covetable scents: With so many beauty lovers, 2025 is shaping ...

However, like most trends (I see you, low-rise jeans and skinny brows), everything comes back around, which is also true for powder makeup.

"Achieving Meghan's iconic brow style is all about understanding your natural shape," she explains. "Start by brushing your ...

The most popular women-owned beauty brands have been revealed, with Kylie Jenner's cosmetic brand and a former UK high street favourite making the cut, but which brand came out on top?

Ulta's 21 Days of Beauty sale is back! Shop 50% off makeup, skin care and hair care each day from popular brands like Olaplex ...

We've teamed up with Fenty Beauty to offer one lucky reader the chance to WIN £500-worth of Fenty Beauty products. Fenty Beauty by Rihanna was created with promise of inclusion for all, with an ...

Makeup lovers are all too familiar with the lunchtime reapply – digging through your bag, searching for that lipstick, and ...

Meghan Markle looked stunning on her brand new series 'With Love, Meghan' which launched just days ago on Netflix. Saffron Hughes has shared seven ways on how you can recreate the her radiant glow.