Here's our rundown of the 24 best health and beauty brands on Shopify. From household names, viral TikTokers, and challenger ...

Credit: @champagnemani; @alllisonho; @maryljean; @amaka.hamelijnck One minute, we were scrolling carelessly through viral makeup tutorials, pop culture compilations, and edits set to Hozier hits ...

There’s a perfect red lipstick out there for everyone ... from famous reds like M.A.C’s Ruby Woo to newer favorites like Fenty’s Stunna Lip Paint. I’ve organized them all by color profile ...

Crafting the perfect smoky eye or no makeup-makeup finish isn't always easy no matter how many TikTok tutorials you've watched. But aside from having the necessary skill to pull off a glamorous ...

N ormally, I watch Nara Smith's Instagram and TikTok videos with admiration and curiosity, but it's never with the intention of re-creating them. (I wish I was someone who had the ...

Unrecognizable makeup ... followers a tutorial, including getting her brows as straight as possible while carving them out, doing a base that's so blurred it looks 'fake' with Fenty Beauty ...

When we're looking for new makeup, snacks, and books, we love supporting female, Black-owned businesses. From up and coming shops to brands founded by some of our favorite Selfmade alumni, here ...

Renée Zellweger wore a burgundy lipstick from Mac Cosmetics for her ... Knowing what suits you is simply a case of apply and see, says Eldridge. Though generally a warm-toned burgundy will ...

Expect lip balms, mascaras, eyeliners, powders and nail polishes, as well as leather lipstick cases and mirrors. Celine joins myriad other brands marrying their fashion strategies with beauty.

The actor’s innate charm and energy has been a fixture on big screens for decades, evident in her young photos across red carpets and more. The east-west ring puts a modern twist on a traditional ...