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A handful of new, captivating men's fragrances by names like Dior and Hermès offer a stronger take on category leads. Here's ...

With Fleur Majesty Rose Royale Mona Kattan has created a fragrance that celebrates feminine strength through floral elegance.

Consider this the perfect excuse to spruce up your scent wardrobe and claim a new signature scent that leaves people asking, ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable ...

PureWow is turning 15 years old, so what better way to celebrate than compiling beauty products I’ve loved for over a decade.

Our editors tested the best beauty subscription boxes—here are our favorites. Beauty is in the eye of the beholder. But ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable practices, and a focus on inclusivity. Black-owned beauty brands are at the ...

Sephora is stepping up its fragrance game with some seriously covetable scents: With so many beauty lovers, 2025 is shaping ...

The cherry skin-care trend is upon us, with good reason. It's an ingredient that can brighten, exfoliate, hydrate, and ...

The 26-year-old Florida-born rapper and songwriter was nominated for three Grammy Awards this year for Best New Artist, Best ...

Spring is the second best time of year for new beauty products after autumn, and getting on board with lots of newness can transform your skin or ...