PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Sephora is stepping up its fragrance game with some seriously covetable scents: With so many beauty lovers, 2025 is shaping ...

However, like most trends (I see you, low-rise jeans and skinny brows), everything comes back around, which is also true for powder makeup.

Shopping for the best foundation for dry skin can be as difficult as purchasing a house (OK, maybe not that hard, but you get ...

We've teamed up with Fenty Beauty to offer one lucky reader the chance to WIN £500-worth of Fenty Beauty products. Fenty Beauty by Rihanna was created with promise of inclusion for all, with an ...

The luxury French fashion house is making its first modern-day foray into cosmetics with La Beauté Louis Vuitton, set to ...

"The White Lotus" makeup head Rebecca Hickey shares how she created looks for the main characters for season three and breaks ...

WHAT’S IN HER BAG? WOMEN’S ESSENTIALS FOR A DAY ON THE GOLF COURSE Find your golf essentials at The Mall at Millenia, which ...

Score 50% off Fenty Beauty by Rihanna must-haves, including lipstick, highlighter, foundation, skincare, and beauty tools.

A writer attempts the viral "unrecognizable makeup" TikTok trend, which includes full-coverage foundation, harsh contour, a ...

She built her brand from the ground up, learning every element of the craft, from formulation to photography, marketing to ...

That includes the Fenty Skin Perfect Puck’r Hydrating Lip ... mask and a vanilla-infused lip glowy balm, and it retails at Sephora at £27.