This multitasking MVP goes for $40, but with the Fenty Beauty Fam Sale, you can snag for a fraction of the price!

There's something oh-so-special about a skincare gift, from Rhode Skin to The Ordinary, these are the treats we're coveting.

Rihanna, has been crowned number two on Billboard’s 'Top 100 Women Artists of the 21st Century', cementing her place as a ...

Joburgers were rushing to Mall of Africa for Hailey Bieber’s skincare line’s pop-up shop, Rhode Skin. Nobody expected the ...

Cream blushes are an excellent way to enhance your makeup while still keeping a natural look. I polled our editors on the best cream blushes currently on the market. Here are the best cream blushes, ...

The red lips phenomenon has been a timeless symbol of glamour and empowerment, captivating audiences for decades. Whether it’s a classic matte red or a bold, glossy finish, the allure of red lipstick ...

Netizens were stunned after it was discovered that the Rhode Skin pop-up at Mall of Africa was fake and it sold counterfeit products.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

I’m getting married in April and I’m looking for a long-lasting lipstick to wear on my wedding day. I have one now but it ...

Forget formulaic dressing or committing to a single aesthetic, Doechii understands that the world of style and glamour is ...

Harsh, drying alcohol-based formulations of the past are out. Milky toners, that provide glow-giving skin barrier care, have ...

"Achieving Meghan's iconic brow style is all about understanding your natural shape," she explains. "Start by brushing your ...