Sephora is having a pretty major sale right now, and fan-favorite makeup products from brands such as Selena Gomez's Rare ...

Discover the eight best foundations for oily skin in 2025, plus what to look for in foundation for oily skin to application ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Why We Love It: Beautifully blendable, with tons of color payoff and nary a crease in ... The formula’s skin-loving ingredients, including peptides and caffeine, give a great boost to dry ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

CC creams help smooth lines and soften the look of age spots, hyperpigmentation, uneven tones and redness. CC creams (color ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable practices, and a focus on inclusivity. Black-owned beauty brands are at the ...

Sephora is stepping up its fragrance game with some seriously covetable scents: With so many beauty lovers, 2025 is shaping ...

The sun is starting to shine and it's finally starting to feel like spring. Fashion week has been in full swing and whilst ...

More than 1m votes were cast (pretty epic, NGL) and now we have our winners. Presenting yourabsolute faves from the world of ...

Makeup lovers are all too familiar with the lunchtime reapply – digging through your bag, searching for that lipstick, and ...