View “#aging” posted on instagram >>> In the world of beauty, achieving a flawless foundation finish over 40 is an art that ...

When your skin needs a break from thick foundations and concealers but still needs a touch of coverage, it doesn’t mean you ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable ...

“Tinted sunscreens should be reapplied as often as non-tinted sunscreen,” Dr. Engelman says. “The general rule of thumb is to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable practices, and a focus on inclusivity. Black-owned beauty brands are at the ...

Sephora is stepping up its fragrance game with some seriously covetable scents: With so many beauty lovers, 2025 is shaping ...

At Ad Age’s NextGen Marketing Summit, creator Achieng Agutu; Julian Andrew, founder of Talentiish; and Shreya Mukherjee, ...

Spring is the second best time of year for new beauty products after autumn, and getting on board with lots of newness can transform your skin or ...

Don't miss today’s best 24-hour flash deals from Sephora and Ulta with 50% off Fenty Beauty lip gloss, Bella Hadid’s perfume, ...

More than 1m votes were cast (pretty epic, NGL) and now we have our winners. Presenting yourabsolute faves from the world of ...

Makeup lovers are all too familiar with the lunchtime reapply – digging through your bag, searching for that lipstick, and ...